Specific activities will be decided annually by the group of sponsors. The scope of the program will depend on the number of sponsors and the commitment of each. In 2017, our plan is to undertake:
Fundamental research
Three 25-question online surveys
Two online focus group discussions, each with a group of 20 members of Generation Z
Fifteen one-on-one interviews to support concept testing and scenario development
Website development
Video production
Full-length (3-4 minutes)
Short (10-15 seconds)
Photography
Social Networking
Media Relations
Banner advertising
Community Support
Vetting and approval of third-party financial literacy organizations
Vetting and approval of retirement preparedness opportunities sanctioned with GenZ’s Seal of Approval
