Deliverables
All materials from this initiative will be delivered electronically on the Website www.GenZretires.com.
Subdomains of the W-not cap website will be branded to each sponsoring firm and content managed accordingly. A password-protected section of the W-not cap website will also- delete host materials for exclusive use by sponsors and their sponsors, and materials for exclusive use by sponsors’-delete strategic partners (e.g., advisors, client plan sponsors).
Available to the general public / Directed to a Gen Z audience
- Site content
- YouTube videos leading Generation Z to responsible retirement decisions
- Facebook page
- Twitter account
- Snapchat account
- Online calendar of retirement preparedness opportunities
- Animated Emojis
- App
- Online game
- 3-D giveaway available by request
- Links to approved financial literacy resources
- Other content decided by sponsors
Accessible by Advisors and Media via password-protected section of branded subdomains
- Videos of case-in-point members of Generation Z based on real-life situations
- Videos of research findings (qualitative and quantitative)
- Easy-to-navigate printable executive summary report of research findings
- Live and recorded webconferences for each study
- Resources for advisors
- Other resources decided by each sponsor
Accessible by sponsors only
For each study:
- Print-ready detailed report of research presentations (with printer’s mark)
- Easy-to-navigate printable reports of research findings for online posting
- Library of research presentation slides and speaker notes
- Detailed tabulations
Other deliverables
- News releases
- Seal for vetted and approved financial literacy opportunities
- A fund to support financial literacy initiatives directed to members of Generation Z
- Budget to advertise in venues with high visibility among Gen Z youth
- Dedicated program manager
- Access to a keynote speaker and supporting materials