Specific activities will be decided annually by the group of sponsors. The scope of the program will depend on the number of sponsors and the commitment of each. In 2017, our plan is to undertake:

  • Fundamental research
    • Three 25-question online surveys
    • Two online focus group discussions, each with a group of 20 members of Generation Z
  • Fifteen one-on-one interviews to support concept testing and scenario development
  • Website development
  • Video production
    • Full-length (3-4 minutes)
    • Short (10-15 seconds)
  • Photography
  • Social Networking
  • Media Relations
  • Banner advertising
  • Community Support
    • Vetting and approval of third-party financial literacy organizations
    • Vetting and approval of retirement preparedness opportunities sanctioned with GenZ’s Seal of Approval

GenZRetires Timeline